A company dedicated to supporting cancer patients and survivors through specialized wellness supplements and resources, faced the challenge of establishing a robust online presence with limited resources and marketing restrictions.
Our goal was to create a comprehensive marketing strategy that would position them as a trusted authority in the wellness space, build a strong community, and support their ongoing app development efforts.
September 2020-Present, Ohio
Establishing a Strong Digital Presence for 4CancerWellness
CANCER WELLNESS SUPPLEMENTS & SUPPORT
- Limited Resources: Operating with a tight budget as a startup, making it challenging to invest in extensive marketing initiatives.
- Marketing Restrictions: Navigating industry regulations and restrictions related to marketing supplements and cancer-related content.
- Brand Awareness: As a relatively new brand, 4CancerWellness needed to establish trust and credibility with cancer centers and patients.
- Mission to Support the Masses: With a dedicated team focused on helping as many people impacted by cancer as possible, the challenge was to develop an innovative app—unlike anything available on the market—that could facilitate evidence-based wellness education and support for cancer patients and survivors.
The Challenge.
4CancerWellness needed to overcome several key challenges to succeed in a competitive and sensitive market:
- Contributed to the planning and development of a groundbreaking app designed to provide evidence-based wellness education and support, uniquely tailored to the needs of cancer patients and survivors.
- Collaborated closely with the 4CancerWellness team to ensure the app aligned with the brand’s mission and effectively served the community.
Innovative App Development
03.
- Launched a compelling online presence, including sitemap and copywriting of a robust website, active social media channels, targeted email marketing campaigns, and an affiliate program.
- Created and distributed high-value content, including blog posts and social media posts that emphasized wellness tips, supplement benefits, and expert advice.
- Supported the team’s efforts by creating supplement one-sheets and other relevant marketing materials to enhance B2B outreach.
- Focused on developing content that resonated with the community, establishing 4CancerWellness as a trusted authority.
- Conducted testing of targeted outreach strategies to refine messaging and improve engagement.
Establish an Online Presence & Grow Brand Awareness
02.
- Developed a tailored marketing strategy that adapted and pivoted based on evolving needs and challenges, taking into account limited resources.
- Prioritized both B2B (cancer centers and healthcare providers) and B2C (cancer patients, survivors, and their loved ones) efforts.
- Positioned 4CancerWellness as a compassionate, reliable, and expert resource, addressing the unique needs of cancer patients and survivors.
Customized Marketing Strategy
01.
Our Unique Approach
THE SOLUTION
App Development Progress: The app development process was successfully supported, positioning the client for a strong launch in the near future.
Supplement Sales Growth: The comprehensive strategy contributed to a boost in supplement sales, directly supporting the wellness needs of cancer patients and survivors.
Growing Online Community: The platform attracted a steadily growing community of individuals seeking support, inspiration, and empowerment.
Established Authority: 4CancerWellness is now recognized as a trusted authority in the cancer wellness space, gaining significant recognition within the community.
Building Trust and Community in the Cancer Wellness Space:
THE RESULTS
TESTIMONIAL COMING SOON.
- Beth Delaney
Hear from the client,
Chief Nursing Officer & VP of Supportive Services
The 4CancerWellness project demonstrates the impact of a well-rounded, community-driven marketing strategy in a sensitive and competitive industry.
By focusing on trust, support, and empowerment, as well as B2B marketing, we helped 4CancerWellness establish a strong online presence, grow its community, and lay the groundwork for continued success with the upcoming app launch.
Empowering Wellness Through Strategic Growth
FINAL THOUGHTS
Submit
Message
Type of service
Phone
Name
Please fill out the form below and we'll get back to you as soon as possible.
Looking to create a meaningful impact with your business?
Contact us today to explore how we can help your growth!
Toria & ALANA
Thank you for reaching out! We appreciate your interest in our services and we will do our best to respond to your inquiry within 48 hours.
Best,
