Therabyte, a robust practice management software tailored for Occupational Therapists (OTs) and Speech-Language Pathologists (SLPs), aimed to establish itself as an authority in the market while increasing sales.
We developed and executed a comprehensive marketing strategy, complemented by an ongoing marketing retainer that included leveraging community engagement through monthly webinars, social media management, content creation, SEO-focused blogging, and continuous marketing consulting and accountability support.
May 2022 - December 2022
Comprehensive Marketing Strategy & Retainer for Therabyte
Practice Management Software for OTs & SLPs
- Establishing Market Authority: As a specialized software solution, Therabyte needed to not only increase its visibility but also position itself as a trusted leader among OTs and SLPs.
- Engagement Across Multiple Platforms: Balancing and managing content across Pinterest, Instagram, Facebook, and the blog while ensuring consistency and effectiveness.
- Increasing Sales: Therabyte sought to boost profits by encouraging existing clients to upgrade their services.
- Marketing Strategy Execution: Implementing a cohesive strategy that aligned with Therabyte’s goals, resources, and growth objectives.
The Challenge.
Therabyte faced several challenges in a competitive digital landscape that required a targeted approach
- We created leveraged several platforms for search and created and optimized pins to drive traffic to Therabyte’s website, targeting specific keywords and topics relevant to OTs and SLPs.
- Collaborated closely with the thought leaders in the industry to be featured on their website and socials team to ensure the app is recongized and trusted by google.
- Crafted blog posts aimed at boosting SEO performance by targeting relevant search terms and addressing common pain points faced by OTs and SLPs.
SEO Optimization
03.
- Drove connection and trust by writting to the community directly from the founders and consistantly showing up through monthly emails
- Executed targeted sales campaigns encouraging current clients to upgrade their subscriptions, driving revenue growth.
Sales Campaigns to Existing Clients
02.
- Launched monthly webinars designed to build trust, credibility, and engagement within the OT and SLP communities, positioning Therabyte as a thought leader in the industry.
- Collaborated with community leaders to help boost awareness and keep topics diverse and grow the community organically
- Give the community a space to connect with other professionals online.
Community Engagement Through Webinars:
01.
Our Unique Approach
THE SOLUTION
- Provided ongoing consulting to refine and adjust the marketing strategy, ensuring alignment with business goals, and offered accountability to keep the implementation on track.
- Made sure the messaging was cohesive through out all marketing channels
Marketing Consulting & Accountability
04.
Improved Social Media Engagement: Instagram and Facebook channels saw enhanced engagement, with increased follower growth, likes, shares, and comments.
Enhanced Market Authority: The monthly webinars successfully positioned Therabyte as a thought leader, building trust and credibility within the OT and SLP communities.
Effective Multi-Channel Strategy: The coordinated efforts across Pinterest, Instagram, Facebook, and the blog created a cohesive brand presence that resonated with OTs and SLPs.
Increased Website Traffic: SEO-focused blog content & pins improved Therabyte’s visibility in search engines, leading to more organic traffic and higher rankings for key terms.
Strategic Growth and Market Leadership
THE RESULTS
"Working with the Market Me Program has been inspiring, clarifying & supportive. We’re excited for what we are creating together!"
- Ashley R.
Hear from the CEO & Co-founder
The Therabyte project showcases the power of a well-rounded and consistent marketing strategy, particularly in niche markets like practice management software for OTs and SLPs. Through targeted content, strategic platform management, community engagement via webinars, and ongoing consultation, we helped Therabyte establish itself as a market authority, drive engagement, increase sales, and enhance its online presence, setting the stage for continued success.
Empowering Wellness Through Strategic Growth
FINAL THOUGHTS
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Toria & ALANA
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