The new website was built on the Squarespace platform, chosen for its user-friendliness and aesthetic flexibility. We focused on simplicity and functionality, creating a site that aligns with the BestSelf brand visually and content-wise. We handled all copywriting, ensuring the content was engaging and informative while meeting the client's needs for a fast turnaround.

Website Creation

The client wanted a brand that was elegant, trustworthy, and energetic, suitable for both primary care and med spa services. We designed three logo options that balanced sophistication with approachability, ensuring the final design would appeal to a wide range of clients. The chosen logo is elegant and youthful, effectively communicating the brand's dual focus.

Brand & Logo Design

We focused on developing a brand name that encapsulated excellence, health, beauty, and convenience while evoking an emotional connection with the target audience. After an extensive brainstorming process, we conducted thorough checks for name availability, trademark conflicts, and domain registration. "BestSelf" was chosen, embodying the client's commitment to helping patients achieve their best in both health and beauty.

Brand Naming

We implemented our "Launch My Local Biz" offer to establish a solid online presence across key platforms. This included creating a Google My Business listing and setting up a professional Google email to match their web domain. We also launched new social media accounts, complete with tailored bios and about content that reflected the BestSelf brand, as well as creating and publishing the initial few weeks of content.

Launch Online