A new client, Neera Opal, approached us with a vision to create a welcoming community space for healing and wellness in Kelowna, BC.
Her mission was to offer a variety of holistic services, from Reiki and life coaching to guided meditation and workshops, all designed to nurture well-being and personal growth. She wanted a brand that exuded calm, connection, and authenticity while appealing to the local community and having a luxurious feel.
We were tasked with crafting a comprehensive marketing strategy to build brand awareness, online and offline — and to execute this custom strategy for real results!
July 2024 - present
Kelowna, BC
Marketing Strategy, Logo Refresh, Website Creation & Ongoing Marketing Execution
LOCAL WELLNESS STUDIO
- Brand Identity Alignment: The existing name and logo didn’t fully reflect the studio’s expanded vision, requiring a more modern, cohesive brand identity.
- Website Expansion: The old website centred on Neera’s personal services and lacked clarity, user-friendliness, and essential online booking features for the studio’s broader offerings.
- Local Visibility: As a new wellness space, the studio had minimal presence in the Kelowna community and needed to establish trust, awareness, and local connections.
- Social Media Launch: The studio needed a way to break through the noise of the wellness space and build a following with engaging, relevant content.
- High-Impact Launch: Without existing buzz, the challenge was to generate excitement, spark word-of-mouth referrals, and position the studio as a must-visit wellness destination from day one.
The Challenge.
Launching and growing a wellness brand that stands out in a crowded market takes more than just opening the doors — it requires a strong identity, a powerful online presence, and a buzz-worthy introduction to the community. Common Opal Studio faced several key challenges on their journey to becoming a go-to space for healing and wellness in Kelowna.
Our approach included:
- Design: Clean, modern visuals that reflect the brand’s warmth and professionalism.
- Development: A fully functional, intuitive online booking system to streamline the client experience.
- Copywriting: Clear, inspiring messaging that showcases the studio’s services, values, and community-driven approach.
Website Creation
03.
To align the brand with the studio’s elevated vision, we refreshed the existing logo with a modernized wordmark and refined "eye" icon. The new design reflects calm, clarity, and connection (and a luxurious feel) — the core essence of the studio’s mission. This cohesive visual identity set the tone for every design element moving forward.
Swipe to see the transformation.
Logo Refresh
02.
We developed a comprehensive, custom marketing strategy tailored to Common Opal Studio’s unique needs. This strategy outlined key actions for brand positioning, local engagement, online growth, and content creation — providing a clear roadmap for consistent brand visibility and growth both online and offline.
Marketing Strategy
01.
Our Unique Approach
THE SOLUTION
To create local buzz and establish relationships with key community figures, we organized a soft launch event. Community leaders and wellness enthusiasts were invited to tour the space, meet Neera (the founder), enjoy refreshments, and leave with curated swag bags. This event fostered word-of-mouth promotion, built trust, and established the studio as a community-centered space for wellness.
Community Involvement & Soft Launch Event
04.
By focusing on wellness tips, service spotlights, and behind-the-scenes content, we achieved:
- 241 followers in the first month (starting from 0)
- 17.5K+ views in the first couple of months
- A distinct, engaging brand voice that resonates with the local wellness community.
Social Media Content & Growth
05.
Social Media Growth & Engagement: From zero to an engaged online presence, we grew (and are growing!) the studio's social accounts from scratch — establishing a strong foundation for ongoing brand awareness and connection.
Increased Local Visibility & Community Support: Successful soft launch event and ongoing engagement efforts with local leaders and community advocates, building word-of-mouth momentum and trust.
Intuitive, Booking-Friendly Website: A user-friendly site with seamless online booking for classes, workshops, and wellness services - with the ability to grow and adapt.
Modern, Cohesive & Recognizable Brand Identity: Refreshed logo, refined messaging, and aligned visuals that reflect the studio’s holistic wellness mission.
Established brand presence with the foundation for continued growth
THE RESULTS
** COMIN SOON **
- Neera Opal, Founder of Common Opal Studio
Hear from the client!
The Common Opal Studio project highlights our ability to support a founder’s vision with intention and impact. From strategy to design and execution, each element was thoughtfully crafted to position the studio as a welcoming space for wellness, growth, and community connection.
By refreshing the brand, building a seamless website, and fostering local buzz through events, social media, email marketing, ambassadors programs and more, we laid the groundwork for long-term visibility and engagement.
We’re proud to have played a role in Common Opal Studio’s initial growth and look forward to supporting their ongoing journey as a beloved "healing hub" in Kelowna.
Elevating Common Opal Studio as a Hub for Wellness, Connection, and Community
FINAL THOUGHTS
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Toria & ALANA
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